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Selo Assist

AI customer support that speaks your customers' language

An assistant for your website that answers customers day and night using only your business information, collects their contact details, and calls in your team when a person is needed.

Start freeSee how it works

Works with the website you already have

  • WordPress
  • Shopify
  • Wix
  • Webflow
  • WooCommerce
  • HTML
Made forClinicsReal estateSalons and spasRestaurantsCar rentalBus and coach hireRetail and e-commerce

Everything a small team needs to never miss a customer

One assistant, one inbox, one place for your leads.

Answers only from your information

The assistant replies using what you gave it and nothing else. When it does not know, it says so and offers to connect the customer with your team instead of guessing.

Replies in your customers' language

It replies in the language the customer writes in, from Spanish and Arabic to Hindi, French or Russian, and the chat window switches to right-to-left when the language needs it.

Turns chats into leads

When a customer wants to book or buy, the assistant asks for their name and phone number and saves them to your leads list. Export to CSV any time.

A chat widget that matches your brand

Your colour, logo, position and greeting. Optional form to collect name and phone before the chat starts. Looks right on phones.

  • Human takeover in one click

    Jump into any conversation. The AI pauses, your reply appears in the customer's chat instantly, and you can hand it back when you are done.

  • A live inbox for your team

    Every conversation in one place, updated as it happens, with filters for chats that need a person and search by name or phone.

  • See what customers ask

    The most asked questions, and the ones your assistant could not answer, with a button to add the missing answer.

  • Your data stays yours

    Each business's data is kept strictly separate. The widget only loads on the websites you approve.

See all features
Answers day and night, weekends and holidays
24/7
Language your customer writes in: the assistant replies in the same one
Any
Line of code to add the widget to your site
1
Pages of your website it reads to build its knowledge
50

The assistant knows when to call a human

Some conversations need a person: a complaint, an unusual request, a customer who simply asks. The assistant flags those chats, emails your team, and steps aside the moment someone takes over.

  1. 1 / 3

    The AI answers first

    Prices, opening hours, policies: routine questions get an instant answer from your own information, day and night.

  2. 2 / 3

    It knows when to stop

    A complaint, an unusual request, or a customer who asks for a person. The chat is flagged and your team is told straight away.

  3. 3 / 3

    Your team steps in

    One click to take over. The AI goes quiet while you reply, and picks the chat up again when you hand it back.

  • Flags chats it cannot answer with confidence
  • "Talk to a human" button always available to customers
  • Email alert the moment a chat needs you
  • Hand the chat back to the AI when you are done

From sign-up to answering customers in three steps

No developers, no training sessions, no scripts to write.

  1. Step 1

    Add your business information

    Enter your website address and the assistant reads up to 50 pages. Upload PDF, Word or text files, add FAQs, or just type what customers should know.

  2. Step 2

    Paste one line of code

    Choose your colour, logo and greeting, then copy a single script tag into your website. It works with WordPress, Shopify, Wix, Webflow and custom sites.

  3. Step 3

    Let it answer, and step in when you want

    Customers get instant answers in their language. You see every conversation, get an email for each new lead, and can take over a chat with one click.

Start free

Set up for the way your business works

The same assistant, tuned to the questions your customers actually ask.

An AI receptionist for your clinic, in your patients' language

Prices, insurance, doctors and appointment requests.

Learn more

Questions it answers for you

  • How much is a check-up?
  • Do you accept my insurance?
  • ¿Tienen dentista para niños?
  • Are you open on Saturday?

Start free. Upgrade when your chats grow

Simple monthly plans. Every plan includes multilingual answers, lead capture and human takeover.

  • Free

    Try it on your site

    Free

    Start free
    • 30 AI messages per month
    • 25 knowledge pages
    • 1 team members
  • Most popular

    Starter

    For a growing business

    €79€49per month

    Get started
    • 2,000 AI messages per month
    • 200 knowledge pages
    • 3 team members

  • Pro

    For busy teams

    €289€199per month

    Get started
    • 10,000 AI messages per month
    • 1,000 knowledge pages
    • 10 team members

Included in every plan

  • Answers in your customers' language
  • Customisable chat widget
  • Lead capture and CSV export
  • Human takeover and live inbox
  • Email notifications
  • Most asked and unanswered questions
Compare plans

Frequently asked questions

What business owners ask us before they start.

What is Selo Assist?

Selo Assist is an AI customer support assistant for your website. You give it your business information, add a chat widget to your site with one line of code, and it answers your customers' questions around the clock in their own language.

Will the AI make up answers?

It is built not to. The assistant answers only from the information you provide: your website pages, files, FAQs and notes. If the answer is not there, it tells the customer it does not have that information and offers to connect them with your team.

Which languages does it understand?

It replies in the language the customer writes in: English, Spanish, French, German, Arabic, Hindi, Urdu, Russian and many more, including regional dialects. The chat window switches to a right-to-left layout for languages such as Arabic and Urdu. Your own information can be in one language while customers ask in another.

How long does setup take?

You can be live in a few minutes. Enter your website address so the assistant can read it, review the answers in the test chat, then paste the embed code into your website.

Do I need a developer?

No. Adding the widget is a single line of code pasted before the closing body tag, or into the custom code box of WordPress, Shopify, Wix or Webflow.

What happens when a customer wants to talk to a person?

Customers can press "Talk to a human" at any time. The chat is flagged in your inbox, your team gets an email, and any team member can take over. While a person is replying, the AI stays silent.

How are leads captured?

When a customer shows interest in booking or buying, the assistant asks for their name and phone number. The details are saved to your leads list with a link to the conversation, and you can be emailed for each new lead.

Can I use it on WhatsApp?

The website chat widget is available today. WhatsApp and Instagram are planned next and will arrive in the same inbox.

Is my business data kept private?

Yes. Every business has its own separate workspace, and one business's information is never used to answer another's customers. The widget only works on the websites you approve.

How much does it cost?

There is a free plan to get started, and paid plans with higher message limits, more knowledge pages and more team members. See the pricing page for details.

Give your customers an answer in seconds, not hours

Create your assistant now. It takes a few minutes and the free plan needs no card.

Start free

Free plan · Multilingual · Cancel any time