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Features

One assistant, one inbox, every customer answered

Selo Assist combines an AI assistant that knows your business with the tools your team needs to step in, follow up and improve.

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An assistant trained on your business

Build its knowledge from the material you already have. It answers from that material only.

  • Reads your website: up to 50 pages per site, respecting robots.txt
  • Upload PDF, Word and text files
  • Add question-and-answer pairs and free-form business notes
  • Re-sync a source when your information changes
  • Says "I don't know" and offers a person instead of inventing an answer
  • Test chat that shows the confidence and sources behind each reply

Multilingual by design

Made for businesses whose customers do not all write in the same language.

  • Replies in the customer's language, including regional dialects
  • English, Spanish, French, German, Arabic, Hindi, Urdu, Russian and other languages customers write
  • Chat window in a growing list of languages, switching to right-to-left automatically
  • Dashboard in English and Arabic, with more languages on the way
  • Knowledge base can mix languages
  • Formal or friendly tone, your choice

A chat widget your customers will use

Fast, small and styled to match your site.

  • One line of code to install
  • Your brand colour, logo, position and greeting
  • Optional pre-chat form for name and phone
  • Typing indicator and replies that appear word by word
  • Remembers the conversation while the customer browses
  • A compact sheet on phones that never covers the whole page
  • Only loads on the websites you approve

Human takeover

Your team stays in control of every conversation.

  • Take over any chat with one click; the AI pauses
  • Your replies reach the customer instantly
  • "Talk to a human" button in the widget
  • Chats the AI could not answer are flagged automatically
  • Email alert when a chat needs a person
  • Return the chat to the AI or close it

A shared inbox

All conversations in one live list.

  • Updates in real time, no refreshing
  • Filter by needs human, AI handled or closed
  • Search by name, phone number or message text
  • Unread markers
  • Invite your team as owners or agents

Lead capture

Interest turns into a name and a number you can call.

  • The assistant asks for name and phone when a customer wants to book or buy
  • Leads list with status: new, contacted, converted
  • Jump from a lead to its conversation
  • Export to CSV, with names in any script
  • Email for each new lead

Analytics that tell you what to fix

Know what customers want and where your information has gaps.

  • Conversations per day and how each was handled
  • Most asked questions, with similar wording grouped
  • Unanswered questions with one-click "Add answer"
  • Usage against your plan

Privacy and security

Built as a multi-business platform from the first line of code.

  • Each business's data is isolated from every other
  • Approved-website list for the widget
  • Rate limits on the public chat
  • Protection against attempts to trick the assistant into ignoring its rules
  • Roles: owners manage settings, agents handle chats

Channels

Start on your website today. More channels will land in the same inbox.

  • Website chat widgetAvailable
  • WhatsAppComing soon
  • InstagramComing soon

Give your customers an answer in seconds, not hours

Create your assistant now. It takes a few minutes and the free plan needs no card.

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Free plan · Multilingual · Cancel any time