Visitors arrive with a question. If the page does not answer it and the only option is a form, most leave. A chatbot gives them the answer straight away and can then ask, naturally, whether they would like a call or a booking.
Answer first, ask second
The most reliable way to get someone's details is to be useful first. When the assistant has just told a visitor the price and availability they asked about, "shall I have someone confirm a time with you?" is a natural next step.
Ask for little
A name and a phone number are enough to follow up. Every extra field loses people. You can ask the rest when you call.
Ask at the right moment
Asking every visitor for their details straight away puts people off. Ask when they show intent: they want to book, get a quote, check availability or be called back.
In Selo Assist this is the default. The assistant asks for a name and phone number when a visitor shows buying intent, and there is an optional form before the chat for businesses that want details from everyone.
Keep the context
A lead is worth more when you know what the person wanted. Save the conversation with the lead, so whoever calls back can open with the answer instead of starting again.
Follow up quickly
A lead goes cold in hours. Get notified as each one arrives, and track which have been contacted. A simple list with new, contacted and converted is enough for most small businesses.