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An AI chatbot for your BigCommerce store

BigCommerce's Script Manager lets you add the assistant without touching your theme files. Shoppers get answers before they leave.

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An online retailer's store with the chat answering product questions

A shopper with an unanswered question about delivery, sizing or returns is a shopper who leaves. Selo Assist answers those questions instantly, using your store's pages and the policies you give it, in the shopper's own language.

BigCommerce has a Script Manager made for exactly this, so there is no theme editing and the code survives theme changes.

How to set it up

  1. 1

    Create your assistant

    Sign up, enter your store's address, and upload your shipping, returns and warranty policies if they are not on the site.

  2. 2

    Allow your domain

    Add your store domain under Allowed websites on the Widget page.

  3. 3

    Copy the embed code

    Copy the one-line script tag.

    <script src="https://chat.siteselo.com/widget.js" data-workspace="pk_..." async></script>
  4. 4

    Add it in Script Manager

    In the BigCommerce control panel go to Storefront > Script Manager and create a script. Choose the footer as the location, all pages, and the script type that lets you paste a script tag, then paste the code and save.

  5. 5

    Check it

    Open your storefront in a private window and ask about delivery or returns.

Why it works

  • No theme edits

    Script Manager keeps the code separate from your theme, so switching or updating themes does not remove it.

  • Product cards

    Add products with photos and prices in your account and the assistant shows the relevant ones as cards.

  • Sale-day ready

    When traffic spikes, repeated questions are answered automatically instead of piling up.

Common questions

Will it work on checkout pages?

Script Manager lets you choose which pages a script runs on. Store pages are where most questions are asked; whether to include checkout is up to you.

Does it sync with my BigCommerce catalogue?

Not automatically. It reads your public store pages, and you can add product cards in your Selo Assist account.

Can it process returns or refunds?

No. It explains your returns policy and, when a customer needs help with a specific order, flags the chat for your team.

Give your customers an answer in seconds, not hours

Create your assistant now. It takes a few minutes and the free plan needs no card.

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Free plan · Multilingual · Cancel any time