AI chatbots are heavily promoted, and not every business needs one. The question is simple: does your website bring in questions that cost you time or customers? If it does, an assistant usually pays for itself quickly.
It is probably worth it if…
You answer the same questions every day by phone, email or messaging. Customers contact you outside working hours. You serve customers in more than one language. Enquiries go unanswered because everyone is busy.
These are exactly the situations an assistant handles well.
It is probably not worth it yet if…
Your website gets very few visitors, or almost every enquiry is complex and unique. In that case, improve your website and your traffic first.
What it costs in time
With a modern assistant, setup is an afternoon: add your website, a price list and a few notes, test it, paste one line of code. After that, a few minutes a week to review unanswered questions and follow up leads.
What it costs in money
Plans are usually monthly and priced by volume. Selo Assist has a free plan to try on your own site and paid plans from €19 a month. Compare that with the value of one extra customer a month.
Try it before you decide
The easiest way to know is to try it on your own site for a few weeks and look at the conversations: how many there were, what people asked, and how many leads came in.
