Lead qualification means working out which enquiries are likely to become customers, so your team spends its time well. A chat conversation is a natural place to do it, because the customer explains what they want in their own words.
Let the customer talk first
The questions a visitor asks reveal their intent. Someone asking about a specific service, a date and a price is further along than someone browsing.
Answer their questions fully before asking for anything. People share more once they have been helped.
Ask for contact details at the right moment
Ask when the customer wants something only a person can give: a quote, a booking, a call back. Selo Assist asks for a name and phone number when it sees that intent, and does not interrupt visitors who are only browsing.
Keep the conversation with the lead
A name and number alone tell you little. A lead with the full conversation tells you what they need, what they were already told and what to say first.
In Selo Assist, every lead links to its conversation, and records the product or service they looked at in the chat.
Prioritise and track
Call the most specific requests first. Mark each lead as new, contacted or converted, so nobody is called twice or forgotten.
Learn from the results
After a month, look at which kinds of conversations became customers. Use that to improve your greeting, your information and your follow-up.
