A chatbot is easy to install and easy to forget. Checking a few numbers regularly is what turns it from a widget into a tool that keeps improving.
1. Conversations per week
How many visitors start a chat. If the number is low, make the chat button more visible or improve the greeting. A sudden drop can also mean the widget stopped loading, for example after a website change.
2. Questions answered by the assistant
The share of conversations handled without a person. A rising share means your information is getting more complete.
Selo Assist shows conversations per day and how each was handled.
3. Unanswered questions
The most useful list of all. Each unanswered question is either a gap in your information or a request that genuinely needs a person.
In Selo Assist, each one has a button to add the missing answer.
4. Leads captured
How many conversations ended with a name and number, and how many of those became customers. Mark leads as contacted or converted to see the whole picture.
5. Handovers
How often customers ask for a person, and how quickly your team responds. Many handovers on the same topic means the assistant needs better information there.
