A good website chatbot feels like a knowledgeable receptionist: quick, accurate, polite and happy to fetch a colleague. These practices get you there.
Give it complete, current information
Prices, services, hours, location and policies first. Most wrong or missing answers trace back to missing information, not to the AI.
Answer only from that information
An assistant that invents answers damages trust. Choose one that answers from your content and says when it does not know, as Selo Assist does.
Make the human option obvious
Never trap customers with a bot. A visible way to reach a person, and a quick handover, keeps frustration away.
Write a specific greeting and pick a tone
Tell visitors what they can ask about, and use the tone your customers expect from you, formal or friendly.
Respect the page and the phone
The chat should not cover the content people came for, especially on mobile. Selo Assist's widget opens as a compact sheet on phones and never covers the whole page.
Finally, review your conversations and unanswered questions regularly, and keep improving the information the assistant uses.
